European Athletics – DNA

European Athletics – DNA

European Athletics – DNA – Promo / Comms

European Athletics is developing a new format for athletics called Dynamic New Athletics (DNA). It is a fast paced team event that takes place in two hours and includes new mixed disciplines. A test event was held with limited camera coverage. We were asked to produce a short video to promote DNA using this footage, to capture the essence of this competition, whilst also explaining how the format works in a 90 second viral style promo. We decided to use dynamic text to tell the story aligned with a strong music track to reflect the new vibe, drama and contemporary context to the event.

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