BBC ideas put out a pitch for short form video ideas for Wimbledon and The World Cup. It was a first for them and they were looking for up to 6 videos that provide a fun and different insight into these events in a social media style. Working with Jason Coles, who knows a thing or two about trainers, we came up with the idea of showing how a “stuffy” tournament like Wimbledon has had quite an influence on high street fashion. The video was animated by John Perry and bearing in mind the very small budget we had to produce it, we think it turned out pretty well. Hopefully a few people learned a thing or two and were entertained along the way.