We were delighted and inspired to work with JTI on a series of short films to share with employees to mark World Mental Health Day. Mental wellbeing is a subject very close to our heart, and we jumped at the chance to help tell some human stories of how mental health affects so many – and how there is so much support available for JTI employees in and outside of work. This is a sensitive and emotional subject, so were mindful of this as we filmed with them. The power of each film and the storytelling rests on each person being able to talk frankly and honestly. This film tells Ian’s story.