JTI – Driver Awareness

JTI – Driver Awareness

JTI – Driver Awareness Education / Internal Comms / Campaign

JTI were launching a new Global Driver Safety Policy and wanted an engaging film to drive the launch. The three main objectives of this policy were to help identify driver training needs, bring their driver risk ratings up to date and reduce the number of collisions by increasing driver training, knowledge and awareness. We created a fun but informative ‘Top Gear’ style film, delivered by the three main Sales Managers, and filmed around Brooklands racing museum.

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