IOC – Athlete 365 Business Accelerator – Sticks, Shea’s story
Business Accelerator is a free to use service by the IOC that provides the tools to kick start and develop athlete’s business ideas, including workshops, online courses and mentoring from experts around the world. We are producing a series of films to promote and explain the programme by telling individual athlete’s stories of how Business Accelerator has helped them develop their business. We are filming for 2-3 days with several athletes around the world. ‘Sticks’ is the story of New Zealand Hockey player Shea Mcaleese, who has established Inside Hockey, an online platform offering digital resources to coaches and players.